- What is SEO? - Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to web sites from search engines via natural or organic search results for targeted keywords.
- What is SEM? - Search Engine Marketing (SEM) is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs).
- Why SEO/M? - 49% of daily online activities of US Internet users are attributed to performing an online search. This is ranked second after emailing at 60% of the daily activities.
- SEO/M statistics from eMarketer –



